Digital Content Officer

in London, Greater London

This role is part of the Digital Content Strategy team, tasked with developing a sector-leading digital presence for the RA and managing a dynamic and engaging mix of content across Royal Academy of Arts digital channels. Working in synergy with colleagues across the Audience and Experience pillar, and teams across the RA, Royal Academy of Arts develop online content to pursue RA goals, supporting seasonal campaigns and creating real and effective connections with audiences.

Working across social media, website production, online editorial and video, you’ll support all members of the team in the planning and creation of high-quality digital content – from informational updates on the website to Instagram Stories and exhibition films.

Social media content creation will be a key focus: you’ll support the Social Media and Editorial Content Manager in executing Royal Academy of Arts daily social media plans, writing sharp, on-brand posts and preparing visual assets – including video – alongside community management. Working with the Website Content Manager, you’ll also help ensure the Royal Academy of Arts website is up to date and offering a great experience for Royal Academy of Arts users – working on routine updates as needed, building articles and preparing pages for planned announcements.

With the experience of working with digital content at a professional level, you’ll be a hard-working, creative and flexible team player – ready to pitch in to support content planning and creation across the team wherever it’s needed, and always keeping the bigger picture of RA commercial and charitable objectives in mind.

Main Responsibilities


  • Work closely with the Social Media and Editorial Content Manager to contribute to the creation of engaging social media and online editorial content – supporting Royal Academy of Arts campaigns and pushing us towards RA goals. Help manage Royal Academy of Arts online communities, monitoring messages, responding and addressing any issues as required.
  • Support the Website Content Manager in the creation and management of informational content across the website. Ensure that copy and media is compelling, accurate, consistent and appropriate, and contribute to the delivery of effective and robust transactional environments for Royal Academy of Arts users.
  • Support the Video Producer in creating excellent multimedia content that will deliver against KPIs, building on Royal Academy of Arts reputation for top-quality digital experiences across Royal Academy of Arts platforms. Support in particular with video edits for social media.
  • Contribute to the generation of content ideas and strategy, working with the Head of Digital Content Strategy, the Social Media and Editorial Content Manager, Website Content Manager, Video Producer and Digital Assistant.


  • Support the Social Media and Editorial Content Manager in the management of Royal Academy of Arts team calendar, and co-ordinating the timings of content teamwork with Sales, Marketing and Loyalty, Press and other departments. Ensure consistency of message across channels, make best use of shared assets, and support and communicate with colleagues across the RA as needed.
  • Contribute to reporting, connecting content creation to optimal audience engagement and conversion, and supporting the team in developing and maintaining a data-driven approach to Royal Academy of Arts work. Create regular and ad hoc reports as required using Google Analytics and other tools (Hotjar, Facebook Insights, YouTube, Twitter Analytics, Sprout Social).
  • Train and advise colleagues in using the website CMS, including approving or editing their changes to the site, along with other digital tools as required. Champion user engagement and ease of interaction and transaction, and be a core representative of Royal Academy of Arts users.
  • Be on the front line of internal queries and requests related to the website; deal with responses in a timely manner, problem-solving and escalating as appropriate.


  • Comply with all relevant Health & Safety policies, procedures and regulations and take appropriate and reasonable care for the safety of colleagues and visitors to the Academy.
  • Provide general support in the Department, as appropriate, and undertakes duties which may reasonably be allocated by the Head of Digital Content Strategy.



  • A thorough approach with excellent attention to detail.
  • Organized, hard-working and reliable: you’ll see all projects through to completion, even in light of challenges or setbacks. You take full responsibility for delivering your work on time to the correct standard.
  • Ability to work efficiently under pressure, managing your own time and dealing with peaks and troughs of work. Work in an agile environment, at ease with rapidly changing deadlines, workloads and goals.
  • An enthusiastic, positive and proactive attitude.
  • A collaborative, open-minded and flexible approach, with a willingness to listen, understand the bigger picture and respond accordingly.
  • Willingness to take on new tasks and to demonstrate initiative and resourcefulness.
  • A champion for the user throughout your work. You make decisions based on real insight from users and website and/or social media analytics and are able to explain your ways of working and reasoning to colleagues clearly.
  • Creativity, with a demonstrable passion for the opportunities of digital engagement, story-telling and the RA’s mission.

Job-related Knowledge

  • Experience working with social media and online content at a professional level.
  • Knowledge and understanding of how different social media platforms function and the tools and features available within them.
  • A basic understanding of digital environments, including the principles of writing for online and user experience. Experience working on a complex website with a range of different users and stakeholders would be desirable.
  • Experience using Content Management Systems (for example, Drupal, Joomla, WordPress etc) is essential.
  • Experience working with Google Analytics and/or other data analysis tools.
  • Awareness of the wider digital landscape, emerging trends and the activity of peer organizations.
  • Ability to analyze and solve problems with systems and for colleagues.
  • Knowledge of and genuine interest in the visual arts.
  • Educated to degree level or equivalent experience.


  • Excellent communication and interpersonal skills. Able to work with a variety of stakeholders, at all levels across the RA and externally.
  • Experience working with images in Photoshop (or similar), and video/audio editing in Premiere (or similar), would be a significant advantage.
  • Good editorial skills, particularly applying a style guide, and an eye for design.
  • Good IT skills including Google Docs and MS Word
  • Good project and time management skills.

Other Details

  1. Salary £26,000 per annum
  2. Job Type Full Time
  3. Job Location Burlington House, London W1J 0BD
  4. Category Media, Communication & Writing
  5. Closing Date 17 April, 2021
  6. Posted Posted 6 days ago


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