Nowadays TikTok becomes a great app for people. TikTok accounts can create video content that includes music, special filters, and even visual effects. The aim is to create videos that grab users' interest within the first few seconds to stop them from scrolling and paying attention.
The more a user spends time on a specific TikTok creator video, the more likely it is to become viral.
The TikTok For You Page is the most popular section of TikTok and is the place where users discover new content that is served up by the TikTok Algorithm. Whenever a TikTok user opens the app, the first page they see is the For You Page.
Choose the right challenge
Some challenges spread like wildfire while others fizzle out. A big part of their success is how easily they can be recreated and how relatable they are. The #youdontknow TikTok challenge does this really well.
Identify your target audience
The first step in growing your following on any social channel is to make sure you know who to target with your content and that you’re creating content that your target audience will enjoy.
There are a few ways to go about this for growing your TikTok following.
First, consider taking a look at competitors and influencers in your industry. What kinds of content are they posting? Take notes on the most popular videos and use them to come up with your own unique ideas.
Next, think about the kinds of content you’ve been publishing on your other feeds. While the content you publish on TikTok will likely be vastly different, you can still pinpoint some common trends and content types or ideas that you know will perform well.
Finally, simply take a minute to review your customer persona again and remind yourself of their likes and dislikes. What would they want to see on a platform like TikTok?
Try a branded hashtag challenge
Any company can create a branded hashtag challenge that lets TikTok users create the content and do your advertising for you. This works really well if you reach out to already popular creators and offer to pay them to create a video for your challenge. You’ll gain access to their loyal and engaged followers and expand your audience. Check out the views on Walmart’s back-to-school hashtag challenge about first-day outfits!
Consistently Post High-Quality Content
Like most social media platforms, posting content consistently is key to getting more followers on TikTok.
It’s best to post at least once per day, every single day. It may sound like a lot, but you honestly can’t really post too much on TikTok.
Posting more is always better, but there is one exception to the “post every day” rule. If you’re TikToker that makes longer-form content, it’s okay to post 2-3 times per week.
Also, don’t expect to get famous by frequently posting junk. Your content needs to be high-quality, always. No one wants low-quality content in their feed.
Make quality footage
Another great way to get on the coveted For You Pages is by creating high-quality videos.
Use a ring light. Make sure framing is good. Get that audio crisp and clear. Edit your videos in an appealing way.
Viewers are more likely to interact and engage with your content if it’s high-quality. It’s also more likely to be featured on the For You page.
Post at the right time
If you want people to see your content, you probably don’t want to be uploading new videos at 3am. You need to be sharing videos when your followers (and potential followers) are already scrolling in-app. Thankfully, if you’ve got a business account, that info is super easy to track.
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