Chief Of Public Information

Baltimore County
34 per week $48 - $66 Per hour MD 400 Washington Ave, Towson, MD 21204, United States
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Overview

Regular Schedule: 34 hours per week

A vacancy exists in the Department of Public Works and Transportation, General Administration.

Non-Merit positions are not classified within the Baltimore County Government Classification and Compensation Plan.

A list of eligible applicants will be established based on the examination as outlined below.

Current and future vacancies occurring in this classification may be filled from the list of eligible applicants.

All interested candidates must apply at this time.

List all promotions and changes in job duties due to reclassification as separate work experience on your application.  Applicants must include the dates of the promotions and reclassifications.

NOTE: Failure to complete all fields of the "Work Experience" section of the application will result in your application not being considered. 

Examples of Duties

Definition of Responsibility 
Under general supervision of the Director of the Department of Public Works and Transportation (DPWT), prepares information for public release; assists County agencies in developing and implementing public relations, presentations, and standardization of agency-wide information programs within the department.  Responsible for initiating, planning, developing, maintaining, evaluating, implementing, and coordinating department-wide public information programs, services, programs, projects and activities, disseminating information to the public through various information channels.

Examples of Essential Duties

  • Supervises public information staff engaged in public information and engagement programs agency wide, to create an agency public information strategy.
  • Researches, prepares, and writes news releases, official statements, and other materials for public release describing the programs and objectives of DPWT.
  • Develops internal and community relations publicity campaigns designed to provide the public with accurate and timely information about the department, its programs and people.
  • Develops content for various communication channels, including websites and social media platforms. 
  • Drafts newsletters, brochures, articles, speeches and talking points for department executives; oversees layout, design and translation of materials for printing.
  • Provides direct and proactive advice, consultation, and assistance to management regarding public information matters, including direct assistance in researching, providing information to the public and developing messages. 
  • Writes social media posts and creates basic social media graphics and media releases regarding departmental activities, services, programs, and functions.
  • Prepares pamphlets and brochures for distribution. 
  • Establishes and maintains effective working relationships with communications staff at other agencies, both public and private, and media representatives.
  • Responds promptly to media inquiries and directs questions to appropriate staff.
  • Arranges press conferences and notifies media representatives of newsworthy events, programs and initiatives.
  • Coordinates external communications channels, including social media and website, preparing written and visual contents such as web articles, brochures, newsletters, and reports for distribution to the various communication channels.
  • Coordinates videography and photography; researches departmental projects for proactive media outreach (story pitches).
  • Analyzes and evaluates data to make appropriate communications recommendations for management.
  • Coordinates and oversees a wide variety of information and communication activities for the department such as press conferences, media events, outreach events, and related activities.
  • Evaluates effectiveness of communications programs and implements changes.
  • Serves as liaison between the department and media representatives and develops effective relationships with media outlets.
  • Monitors and tracks issues affecting the department and informs management accordingly.
  • Works with department representatives to develop internal communications such as annual report, annual budget, mission and vision, and other critical documents.
  • Serves as an information conduit to Council staff and alerts the Director of inquiries regarding controversial or high-profile issues involving the department.
  • Facilitates the accurate and full coverage of agency issues by the news media.
  • Prepares, edits and supervises the preparation of communication materials on matters such as policy issues, special events and departmental services and programs in response to current events and news worthy issues.
  • Provides opportunities to generate accurate media coverage to highlight departmental activities to the public.
  • Participates in responding to newsworthy events and media inquiries, including emergency and crisis communications.
  • Develops and maintains internal communication projects; assesses effectiveness of digital content using online metrics.
  • Maintains departmental website’s public information content.
  • Manages a photo archive of key word-searchable photos as needed. 
  • Assists in creating public relations strategies as needed; responds to emergencies, newsworthy events, and media inquiries as needed.
  • Develops and executes presentations to community groups as needed.
  • Coordinates agency contacts with the media. Makes speeches and presentations before groups.
Examples of Other Duties
Takes photographs for County publications. Uses desktop publishing, word processing, or typesetting equipment. Supervises support personnel. Performs other related duties as required.
 
(NOTE: The duties and responsibilities listed above are for the purpose of determining a common set of minimum qualifications for all positions in this class. They may not include all of the essential job functions of each position in the class. Each position may not be required to perform all of the essential job functions listed.)

Qualifications

Required Qualifications
Graduation from an accredited college or university with a bachelor's degree in journalism, English, mass communications, journalism, marketing, public relations or a closely related field
plus 
four years of experience in journalism, creative writing, public relations, marketing, communications or closely related field.

Additional experience in the areas listed above may be substituted on a year-for-year basis up to a maximum of four years for the required education. Education in one of the fields listed above beyond a bachelor's degree may be substituted on a year-for-year basis for the required experience up to a maximum of two years.)
 
Knowledge:

  • Knowledge of advanced principles of public relations and communications.
  • Knowledge of media relations principles and methods.
  • Knowledge of the public information and public relations needs of a government agency, preferably in a Public Works and/or Transportation field. 
  • Knowledge of effective methods of obtaining adequate publicity for programs and activities.
  • Knowledge of marketing principles, techniques, and advertising.
  • Knowledge of principles of budgeting, project management, and organization.
  • Knowledge of principles of organization and administration.
  • Knowledge of methodology and techniques for basic research, surveys, analysis, and evaluation.
  • Knowledge of principles of graphic design, photography, video, web, social media, multimedia, and presentation production. 
  • Knowledge of effective methods of obtaining adequate publicity for programs and activities. 
 Skills:
  • Skill in planning, developing, organizing, and coordinating public information and public relations programs. 
  • Skills in public speaking. 
  • Skill in researching and organizing data. 
  • Skill in writing original copy and assembling, editing, and rewriting other copy. 
  • Skill in preparing copy for publication. 
  • Skill in writing speeches, scripts, and news releases.
Abilities:
  • Ability to formulate and accomplish strategic communication goals.
  • Ability to present sensitive and/or complex issues, both orally and in writing, to large diverse groups in a persuasive fashion.
  • Ability to use personal computers and related applications, and to learn new applications as required by changing technology and procedures.
  • Ability to interact with elected and appointed officials, business leaders, regulatory agencies, community groups, employees, and the public.
  • Ability to write and edit effectively for a variety of purposes, formats, and audiences.
  • Ability to perform a wide scope of complex research, studies, and analytical work.
  • Ability to read and interpret laws, ordinances, and regulations affecting the operations, programs, and services.
  • Ability to initiate, develop and maintain productive working relationships with a wide variety of public and private agencies, organizations, and vendors.
  • Ability to provide a variety of advice and consultation for County management and elected officials.
  • Ability to effectively represent the Director in responding to inquiries, assisting, and dealing with public, community organizations, boards, commissions, Council and other government agencies.
  • Ability to communicate clearly and concisely, both orally and in writing.
  • Ability to establish, maintain, and foster positive and effective working relationships with those contacted in the course of work. 
  • Ability to plan and manage special events and promotions.
     Ability to effectively organize and carry out multiple tasks simultaneously.
  • Ability to meet deadlines. 
  • Ability to utilize all available media in order to meet the needs of a department.
Proof of Licenses, Certifications and Education
Applicants are required to submit proof of licenses, certifications and education beyond high school to meet the required and preferred qualifications of the position. Diplomas or transcripts must show the applicant’s major field of study. Copies and unofficial transcripts are acceptable.

Failure to submit proof of Licenses, Certifications and Education will result in your application not being considered. Proof of licenses, certifications, and/or education must be submitted with each application.

Proof of Degree Equivalency
Applicants who have obtained a degree from outside the United States of America are required to submit degree equivalence documentation from World Education Services, Inc. (www.WES.org)

Mail or deliver documents to:
ATTN:  Chief of Public Information - Non-Merit
Office of Human Resources
Baltimore County Government
308 Allegheny Ave.
Towson, MD 21204

You can attach your resume, transcript(s) or license(s) to your application. 

EXAMINATION PROCEDURE
Qualified applicants will be assigned a rating based on an evaluation of their training and experience, as submitted on their application and supplemental questions. Applicants are advised to state the dates, duties and responsibilities of past and present experience clearly and completely for evaluation purposes.

Conditions of Employment

Employees hired after July 1, 2022 are required to participate in the Baltimore County Employees' Retirement System, with very limited exceptions.

Physical and Environmental Conditions
The work of this classification is essentially sedentary with some walking, standing, or other limited physical activity. Some duties entail the operation of office and other equipment requiring manipulative and coordinative skills. Some duties may require traveling between work sites.

Employment Background Investigation
Applicants selected for an appointment to a position in Baltimore County must successfully complete an employment background investigation, including, but not limited to a criminal background, education, and fingerprint check.

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