Chief Of Destination Marketing And Communications

Baltimore County
34 per week $48 - $66 Per hour MD 400 Washington Ave #100, Towson, MD 21204, United States


Schedule: 34 hours per week, plus County benefits. 

A Non-Merit vacancy exists in the Department of Economic andWorkforce Development.

Non-Merit positions are not classified within the Baltimore County Government Classification and Compensation Plan.

Current and future vacancies occurring in this class may be filled from the list of eligible applicants.

This job announcement may close at any time with little or no notice.  Applicants are advised to apply promptly.

All interested candidates must apply at this time.

List all promotions and changes in job duties due to reclassification as separate work experience on your application. Applicants must include the dates of the promotions and reclassifications.

Note: Failure to complete all fields of the "Work Experience" section of the application will result in your application not being considered.  

Examples of Duties

Job Purpose
Under general supervision of the Deputy Director, the Chief of Destination Marketing and Communications is responsible for promoting tourism development, leading destination initiatives and campaigns for the Department of Economic and Workforce Development in accordance with the strategic plans for the County and the Department. The role requires marketing, public relations and management skills.  
Essential Job Duties

  • Leading destination marketing and promotional efforts within the Department of Economic and Workforce Development 
  • Leveraging the County’s investments in tourism, demonstrating a return on investment and enhancing quality of life measures
  • Creating overall brand strategy including partnerships, utilization of earned, traditional and paid media
  • Developing tourist/visitor collateral, including the annual Visitor’s Guide
  • Overseeing execution of Baltimore County Restaurant Weeks
  • Working collaboratively with division staff to ensure performance metrics are met
  • Utilizing grant and local funds effectively, working within Department and Purchasing requirements/procedures, and maintaining statistical and financial records
  • Developing communication strategies for platforms, including newsletter, website and social media
  • Writing reports, plans and press releases
  • Serving as liaison to tourism partners, external stakeholders, local and industry media, peer destination marketing organizations (DMOs), commission members and other additional industry functions 
  • Collaborating with Maryland Office of Tourism Development on tourism strategies and economic impact studies 
  • Conducting and utilizing market research
Examples of Other Duties
Performs other related duties as required.  

NOTE: The duties and responsibilities listed above are for the purpose of determining a common set of minimum qualifications for this position. They may not include all of the essential job functions of this position.


Graduation from an accredited college or university with a bachelor’s degree or higher in a related field.
At least five years of experience in the tourism or hospitality industry preferred.

Knowledge, Skills and Abilities

  • Knowledge of the tourism industry
  • Ability to effectively represent Baltimore County and the Department
  • Ability to work within County guidelines and Purchasing requirements 
  • Experience developing, enhancing, and marketing a local jurisdiction’s brand
  • Expertise in social media and marketing 
  • Strong interpersonal, organizational, administrative, and communication skills
  • Enthusiasm and creativity
  • Adaptability and resourcefulness
  • Excellent public speaking skills 
  • Intermediate level computer skills, including Microsoft Office Suite and other related software
  • Must have a valid driver’s license and reliable transportation
Examination Procedure
Applicants will be qualified based on an evaluation of their training and experience, as stated on their application.  Applicants must state the dates and duties of past and present experience clearly and completely for evaluation purposes. You may attach a copy of your resume to your application.

Conditions of Employment

Employees hired after July 1, 2022 are required to participate in the Baltimore County Employees’ Retirement System, with very limited exceptions.  

Must have a valid driver’s license and reliable transportation.

Employment Background Investigation
Applicants selected for an appointment to a position in Baltimore County must successfully complete an employment background investigation, including, but not limited to a criminal background, education, and fingerprint check.