7 Ways To Advertise Your Business At Any Statement

Tamjid Prottoy posted

Using Google to promote your business is a no-brainer. Capturing more than 90% of the market share, it’s one of the best ways to get in front of consumers that are actively searching for solutions.

Starting a business isn’t easy. Many entrepreneurs must do it on a shoestring budget. Figuring out how to promote your business with limited finances and staffing takes focused effort and consistent re-evaluation.

In order to survive and grow, your business needs customers. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper.

For business owners, the ways that you can promote your business and attract attention have changed dramatically in the past decade.

Build A Website

To promote your business always create an online presence with a website. Make sure it includes contact information, details about your product or service, and promotional materials like testimonials, demonstration videos, and positive reviews. Once you’ve done that, it’s time to add a blog.

Implement SEO

It’s one thing for you to promote your business; it’s another thing for Google to promote your business. SEO is a set of practices that align your business with Google’s ranking algorithm.

SEO isn’t just one tactic, but many tactics that collectively work together to improve your rank.

Connect On Social Media

Social media is free and almost everyone uses it, which is why it’s a great medium to grow your business – as long as you use the right ways to promote your business.

Facebook and Twitter are the two biggest platforms for most businesses, and almost any business can benefit from being on LinkedIn and YouTube.

Choose platforms based on your products or services – Instagram is ideal if you have a very visual business – as well as your target market.

Build A Business Blog

A blog is not LiveJournal for businesses. Create some posts about milestones and events, but a lucrative business blog is one that produces educational content, in your brand voice, around questions and terms your ideal customers are searching in Google.

Share Your Content

A blog that shows your expertise, approachability, and genuine desire to help your audience is the perfect promotional tool for a business. Promote your post on social media, via email newsletters.

If you produce content with shareability in mind, your blog posts will likely get noticed by other credible websites that will mention and link back to your site on their site or social media feeds—promoting your business for you.

Google Ads

SEO is one of the best marketing strategies. It is a long-term strategy that can take weeks, even months to start seeing results. Google Ads ads show up at the very top of search engine results pages, above organic and local listings.

Google is by far the most popular not only because they control the largest share of search engine traffic, but also because of its high level of flexibility, ad building features, and detailed performance metrics.

Email Marketing

Fifteen years ago, when you received an email, you opened it. Today, the chances of opening all your emails have dropped. While the open rates for emails have dropped considerably in the past ten years, in 2019, the average open rate is steady at 22%.

Depending on your market, sending emails to consumers can still be a viable option. Especially when included as part of a broader strategy, email campaigns can help to keep your products and services top of mind for your consumers.

Join Networking Group

You can connect with others who will help you discover how to promote your business and bring you referrals by joining local networking groups. You have plenty of options, including industry-specific groups, your local Chamber of Commerce, and referral groups whose sole purpose is generating leads for members. Find a mastermind group near you that can offer support and advice. Networking groups are an affordable way to get your name out there, make valuable connections and surround yourself with quality people who will elevate your own life.

If you’re wondering how to promote your business in a networking group, always focus on giving value to others. Ask them questions about their products or services and how you can help them with their business promotion – and listen deeply to the answers. Once you start bringing value to others, they will in turn give value to you.

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